Greenday Kisan ki Dukan

"Better Nutrition, Every Day."
At Better Nutrition, we focus on solving a simple yet crucial issue: nutrition gap in everyday diets. While we often think we’re eating healthy, most of us lack essential nutrients like zinc, iron, protein, and calcium, which are vital for energy, immunity, and overall health.

Our solution? Biofortified grains. These are grown naturally with higher levels of key nutrients, so your roti, rice, and dal give you more of what your body needs – without changing your diet.

With 15,000+ farmers and a growing network of rural micro-entrepreneurs, we’re making nutrient-rich grains accessible to every Indian household. Because nutrition is everyone’s right.

Vision

To bridge the nutrition gap in your everyday meals, naturally.

Mission

To Make Nutrient-packed grains a part of every household
To Empower farmers with better seeds and better incomes
To Create a future where nutrition is easy, affordable, and natural

Our Founders

Prateek Rastogi

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Founder

Aishwarya Bhatnagar

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Founder

How Does It Work?

"Grains that work harder for your health."
At Better Nutrition, we’ve made the basic grains - extraordinary. Here’s why we stand out

Better Seeds

Biofortified seeds are naturally bred to absorb more zinc, iron, and protein from the soil, ensuring higher nutrition in every grain.

Better Farming

We enhance soil health with solutions like zinc-solubilizing bacteria, which unlock essential nutrients, and train farmers in sustainable practices for nutrient-rich crops.

Better Food for You

The nutrient-packed grains are harvested, processed, and delivered fresh under our Better Nutrition brand – no artificial fortification needed.

Why Natural is Better

How is Better Nutrition different from artificially fortified foods?

Artificial fortification means adding nutrients to food during processing. This is like patching a hole after it’s already made. At Better Nutrition, we believe in starting at the root – by growing grains naturally rich in nutrients, so they’re absorbed better by your body.
Why is natural better than supplements or medicines?

Supplements and medicines are often synthetic and treat deficiencies after they happen. But natural biofortified food from Better Nutrition works as prevention, not cure. Your body absorbs nutrients better from food than from pills, making every meal naturally nourishing.
What’s wrong with artificial solutions?

Artificial fortification and supplements can:

  • Have lower absorption rates
  • Rely on chemical additives or synthetic nutrients.
  • Miss out on the other benefits of real, whole grains (like fiber and antioxidants).