Flours & Grains
Rice & Cereals
Farming isn’t usually the first thing that comes to mind when we talk about innovation in consumer goods. For years, India’s FMCG innovation has been led from the top of the chai —by marketers, food technologists, and celebrity nutritionists. We’ve seen a flood of ‘no maida, ‘high protein’ and ‘zero sugar’ claims. Protein powders turned into bars, supplements disguised as cookies, and once-exotic ingredients like quinoa or chia rebranded as everyday essentials.
